Role of Social Media in Online Shopping AdvertisementsA study on perception towards Social media with special references to online shoppingMs. V. PAVITHRA, ASSISTANT PROFESSOR MBA,EASWARI ENGINEERING COLLEGE- CHENNAIAbstract:The rapid rise of social media has captured the attention of marketers and consumers on a global scale, and together with a rapidly changing communications environment marketers now confront new challenges in terms of our understanding of consumer behavior and consumption patterns in the new millennium. Internet and Information technology have made tremendous contribution for business transformation witnessed nowadays all over the world. The growth of this particular media attracts the attention of advertisers as a more productive source to bring in consumers. A clear idea, the consumers have with online advertisement is the control they have over the item, choosing whether to check it out or not.
