No Topic Yet - Research Paper ExampleBowerman, Connell and Orris (2004) explains that to effectively develop a marketing plan, there is a need of the marketers of an organization to collect data that is able to depict the preferences of customers regarding the products of the company. It is this type of information that Nokia used to correct its weaknesses in the marketing strategy, Nokia began collecting data that highlighted the kind of mobile communication gadgets that consumers preferred. This paper gives a detailed analysis of how Nokia used this information to transform its business operations.Nokia Corporation is a telecommunications company that was formed in the year 1967, mainly because of a merger of three companies based in Finland. After entering the telecommunications business environment, Nokia was able to quickly develop itself as an innovative company that produced highly technological products, especially mobile handsets.
